Service description
This is an advertising and remarketing service. Using remarketing, the user can display interest-based advertisements to users of the website on other websites within the Google Display Network (e.g. in Google Search or on YouTube). To do this, the user's interactions are analysed, e.g. about the products and services in which a user is interested. This allows the user to be shown targeted advertising on other websites even after visiting the website.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data protection officer of the processing company
Below you will find the name or a link to the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data processing purposes
This list represents the purposes of data collection and processing.
Remarketing, advertising, user action tracking
Collected data
This list contains all (personal) data collected by or through the use of this service.
Advertisements viewed, Cookie ID, Date and time of visit, Device information, Geographic location, IP address, Search terms, Advertisements displayed, Customer ID, Impressions, Online identifiers, Browser information, Hash contact information, Duration of visit, Pages visited, Content the user is interested in, Website usage, Referrer URL, Advertising identifier.
Legal basis
The following is the required legal basis for the processing of data.
Art. 6 para. 1 sec. 1 lit. a GDPR, §25 para. 1 p. 1 TTDSG, Art. 6 para. 1 s. 1 lit. a DSGVO
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
European Union
Duration for saving the data
The retention period is the period of time during which the collected data are stored for processing. The data must be deleted as soon as they are no longer needed for the specified processing purposes.
The data is deleted as soon as it is no longer necessary for the purposes of processing. Log data is anonymised after 9 months and cookie information after 18 months.
Disclosure to third countries
This service may transfer the collected data to another country. Please note that this service may transfer data to a country that does not provide an adequate level of data protection. If the data is transferred to the US, there is a risk that your data may be processed by US authorities for control and monitoring purposes, without any possible redress available to you. Below is a list of the countries to which the data will be transferred. For more information on security guarantees, please refer to the website provider's privacy policy or contact the website provider directly.
United States of America, Singapore, Taiwan, Chile
Data recipient
The recipients of the data collected are listed below.
Alphabet Inc, Google LLC, Google Ireland Limited
Click here to read the data processor's privacy policy
https://policies.google.com/privacy
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies
Click here to revoke on all domains of the processing company
https://safety.google/privacy/privacy-controls/
Storage information
Below you can see the longest potential storage time on a device set when using the cookie storage method and when using other methods.
Maximum limit for the storage of cookies: 1 year
Non-cookie storage: No
Belgien
Bulgarien
Dänemark
Estland
Finnland
Frankreich
Griechenland
Irland
Italien
Kroatien
Lettland
Litauen
Luxemburg
Malta
Niederlande
Österreich
Polen
Portugal
Rumänien
Schweden
Schweiz
Slowakei
Slowenien
Spanien
Tschechische Republik
Ungarn
Vereinigtes Königreich
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